Leading up to Valentine’s Day, Cupid has probably unleashed an onslaught of crimson email offers upon your inbox. So how can your business make sure it effectively uses email marketing to reach its customers over the competition? For answers to this question, below are some key insights about when to send your emails so your…
Posts Tagged ‘promotional email’
How to Work Around the New Definition of Spam
So you’ve been a good little marketer. You don’t purchase or rent emails. You target opt-in only folks for your promotional emails. But your conversion rates could be better. There aren’t as many clickthroughs. What’s going on? A couple of months ago, we pointed out a problem of recipients trashing newsletters that they signed up…
Are You a Spammer?
Email is still one of the best ways to reach and maintain relationships with customers. Let’s say, though, that after growing a big enough mailing list, you’re noticing a lower open rate. What if your emails were being sent to the spam bin? Egads, are you considered a spammer?!
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