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Posts Tagged ‘readability’

Increase the Readability of Your Web Pages with the Right Font

You do a search on web readability and you will come across Jakob Nielsen, the controversial “usability consultant.” Like that of many “Internet Gurus,” Nielsen’s philosophy for attracting and converting web visitors is simple: have worthwhile content and assume that the web reader is lazy and selfish. But just one look at his site, and [...]

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Copywriting Tip: The Long and Short of It

Sometimes, it will happen when you are reading a blog or an article, but it often occurs with academic content. For some reason, while you are reading, your eyelids droop, your heartbeat slows, and you start to slip into a dreamy lull. The content isn’t the problem. In fact, the subject matter is interesting, so [...]

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