Don’t let the throngs of people clamoring for the new iPhone 3G S outside your neighborhood Apple store fool you. A new study from Pew Internet & American Life Project shows that in this time of economic hardship, people are giving up cell phones and TV. One thing Americans aren’t willing to part with, however,…
Posts Tagged ‘recession’
Hallelujah! Cyber Monday Made Gains
Cyber Monday wasn’t a bust! In fact, the unofficial kickoff to the online holiday buying season made significant gains over last year. And that’s not even the best news. “People are expecting that deals will only get better as we approach the Christmas time frame,” explained Youssef H. Squali, an analyst at Jeffries & Co.,…
Attention E-tailers: You're in for a Bumpy Sleigh Ride
Do you hear what we hear? It’s the sound of cash registers closing as more consumers click their way into holiday debt. Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it. To be…
Shopping Cart Abandonment on the Rise
Recently, more and more people have been exiting online purchases when they go through the payment order process. According to MarketLive, in the first quarter of 2008, consumers were a little more likely to commit shopping cart abandonment than compared to the first quarter in 2007. Since e-commerce sites in general have improved over time,…
How Google Demonstrates E-Commerce Growth
Small and medium-sized businesses can learn something from the first quarter saga of Google, Inc. Despite a previous episode of preemptive panic and low expectations, Google smugly reported a profit increase of 42% compared to last year’s first quarter. Why did investors predict the worst? And how did Google bounce back? To answer the first…
Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts
As the largest private employer in the world and the most popular grocery retailer in the nation, Wal-Mart’s success was nothing to sneeze at. In recent years, however, the corporation hit several snafus due to higher volumes of bad publicity. The makeover of Wal-Mart has been underway for several years as a response to a…
Internet Advertising Revenues Continue Apace
A comprehensive Internet Marketing firm will include online advertising (such as Google AdWords) as a part of its toolkit. It remains an integral part of search engine marketing, and it is regarded as a still underused medium for advertising. Its rising popularity may also receive a boost from an unexpected source.
