In case you didn’t know yet, telecommunications companies are briskly working on taking over the world. Or at least hijacking every moment of your life at any location. Their latest step? Making sure you choose them for your mobile web usage. Last month, we let you in on one of Google’s ongoing projects: Android. Last…
Posts Tagged ‘ROI’
The New Wave Against Spam
In late May of 2007, the individual reputed to be the “Spam King” was arrested on charges of mail fraud, identity fraud, fraud in connection with electronic email, and money laundering. Robert Alan Soloway has been considered one of the worst of the worst spammers on the Internet. This month, Soloway plead guilty to the…
How Search ROI Stacks Up Against Other Tactics
MarketingSherpa has a new marketing survey, published in their Benchmark Guide 2008, that shows how Search ROI stacks up against other marketing tactics. Email marketing is still considered the best for ROI, with Search Engine Optimization and Paid Search Advertising following closely, according to the survey: Marketing Tactic Strongest Tactic Good ROI Email Marketing …
Read this right now. I mean it.
If you’re a client of ours you know that our philosophy is Find what works and make it work better. Measure everything. Be logical. Here’s a great article about ROI and how marketers don’t measure what they should be measuring. That’s exactly why our monthly reports are so key to our approach. Set up a…
Day What?
Day Parting, first offered by Mirago (a 3rd party program) in late 2003, allows advertisers to select the time of day, and the time of the week or month when their listings are displayed. This means that a B2B company who does not want its ads accessible in the evenings or weekends, because it has…
