When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I…
Posts Tagged ‘search engine optimization’
Web Makeover Gives GolfEtail a Boost
What a difference a Web makeover makes. Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of…
Think You Can Pull a Fast One on Google?
Think again. Google founders Larry and Sergey (we’re not really on a first-name basis with these guys, but we’d like to be) are always a step ahead. At least that’s what Dharmesh Shah argues in an article on search engine optimization at MarketingProfs.com.
SEO Tip: Start From the Drawing Board
One common mistake of online marketing is that the “SEO Experts” and “SEO Specialists” are brought in too late into the process. Instead of thinking of search engine optimization as something you tweak, how about considering it as something you build? What about the SEO Architects? And who would the SEO Architects be? They would…
What's in a (Domain) Name?
Nowadays, online shoppers expect companies to invest real time and money into their websites. Businesses must make sure they have covered all the basic features of a trustworthy e-commerce site. To name a few: a good About page, a reliable and easy checkout process, and indications that the company has made efforts to protect customer…
Battle of the SEM Tools: SEO or PPC?
Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC,…
Blogging For Small Business
Just came across this great article in the New York Times about blogging. These profiles are of real small businesses using blogs. We love them and find that for the right company, a well executed blog can be a goldmine. For most companies we find blogging to be part of a building a strong foundation…
Why Diggers Hate SEOs
We Optimize our clients’ sites to be found in search engines, but we never use the tactics described in this video. If you’re considering hiring a company for Search Engine Optimization, make sure their approach is clean and ethical; You will get better results in the long term. As one comment puts it, website are…
How Search ROI Stacks Up Against Other Tactics
MarketingSherpa has a new marketing survey, published in their Benchmark Guide 2008, that shows how Search ROI stacks up against other marketing tactics. Email marketing is still considered the best for ROI, with Search Engine Optimization and Paid Search Advertising following closely, according to the survey: Marketing Tactic Strongest Tactic Good ROI Email Marketing …
