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Posts Tagged ‘SEM’

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

“What can social network marketing do for me?” We get asked that question a lot. In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies. A few years ago there were few answers to these questions. The buzz…

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from HTI

Small Business Social Media Seminar Follow Up

Well, our social media seminar focusing on LinkedIn is behind us and we’ve got photos!  Among the participants was celebrity photographer Diane Cohen.  She was nice enough to take some shots and send them along.  See them after the jump. The seminar was a great success, if I do say so myself.  We’re still getting…

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How 'Bout a (Social Media) Revolution?

In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate. It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a…

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from HTI

Increase Revenue with Social Media – August 25 Seminar

Visible Shops Presents: Small Business Social Media: Find your next client Meet the VS Team and learn the strategies that make LinkedIn such a  powerful tool!

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The Good & Bad of the 'Twitter Effect'

Way back in April, we published a post titled “Is Tweeting for the Birds?” That was when Twitter was just becoming the phenomenon it is now – thanks to lots of press from celebrity endorsers. Our open-ended question to you then – despite the star-studded brouhaha over the brand – was if you thought Twitter…

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Is YouTube Destined for the Dot-Com Graveyard?

In a post we published a few weeks ago called “How Long Will Your Free Content Ride Last,” we commented on blogger John Falls’ position that free content on the Internet can only last so long. It seems that Falls was on to something with his post entitled “The Economy of Free is Stupid,” posted…

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Interactive Marketing – Is That Really Where It's At?

It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing. But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money. The good…

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from HTI

Is Nesquik King of the Interactive Advertisement?

If you have a craving for chocolate milk, it’s no coincidence. It seems Nesquik – the drink that “you can’t drink slow if it’s Quik” – is spending super major, buku bucks to ramp up its interactive and multimedia advertising. Nesquik’s adoption of interactive media isn’t new, however. The brand’s been shakin’ things up for…

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Welcome To An Award-Winning Viral Campaign!

There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance  starring in his very own film… but all of these primates have been outshone. Welcome to the age…

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The Effective Use of Humor in Viral Campaigns

Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go! Do you have one in mind? If so, which one did you think of and why? Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them. One…

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