This is Part 2 of our Primer on Social Media Marketing – How to Get Started. With the first step in our primer, we have established what Social Media is, and all the forms it may take on the Internet. Now, we’ll take you through some pointers on how social media marketing is implemented. As [...]
Posts Tagged ‘SEM’
Battle of the SEM Tools: SEO or PPC?
Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC, [...]
Don't Commit These 5 SEO Sins
Because of the long and hard nature of building up SEO for a website, some developers may feel the temptation to cheat a little. Sure, a shortcut here and there may be forgivable, but a few SEO tricks may not only just backfire on you–they can get you into legal hot water. Below is a [...]
New Lesson: Save Those TV Spot Dollars for Internet Ads
IDC, a global provider of marketing intelligence, recently revealed that US online users spend about twice as much time on the Internet than watching TV. Clocking in about 32.7 hours a week, American online users seem to have found their new preferred medium. Other media, such as newspapers, have adjusted to the ever increasing influence [...]
Code Matters
Ever wonder how the search engines “see” your site? There’s a quick way for all of you Firefox users to get a rough idea. Try disabling style sheets. View-> Page Style-> No Style. (Unfortunately IE doesn’t provide a similar easy means of disabling style sheets.) What do you see? Does your website still make sense? [...]
