Indecisive? Hunch.com hopes you are – because it’s relying on your questions to build a community of answer-seeking users. Inc. magazine recently profiled the company in its latest issue – and asked other business owners how Hunch can get the word out about its service. The company has benefited from steady positive buzz, but it…
Posts Tagged ‘social media marketing’
The Good & Bad of the 'Twitter Effect'
Way back in April, we published a post titled “Is Tweeting for the Birds?” That was when Twitter was just becoming the phenomenon it is now – thanks to lots of press from celebrity endorsers. Our open-ended question to you then – despite the star-studded brouhaha over the brand – was if you thought Twitter…
Interactive Marketing – Is That Really Where It's At?
It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing. But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money. The good…
An Expert Assessment of Social Media Marketing
We talk a lot about social media marketing. A lot. In the past few weeks alone we’ve published posts on using Twitter to help build a brand, advantages and disadvantages of being a YouTube partner, and statistics on how much MORE money we’ll spend on social network marketing this year. What can we say –…
Is Outbound Marketing About to Bottom Out?
Last week we published a post on the bright future of inbound marketing, and we promised to bring you figures to back up the claim that this method of marketing signifies “a new era of marketing on the web,” according to Internet marketing company Hubspot. If the predictions below, provided by eMarketer, on traditional ad…
The Theory of Social Media Marketing Evolution
According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites. This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that…
Is Your Blog Going for the Gold?
A few weeks ago, we posted an article on the benefits of being honest in social-media marketing. It’s a hot topic – the latter more than the former – for many companies contemplating how to further harness the power of the Internet in a valuable yet cost-effective way. We agree with many industry analysts that…
Truth in Social Marketing Will Set You Free
Honesty is the best policy. It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling. Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American…
Baby Boomers and Social Networking
Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over? The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves.
Primer on Social Media Marketing (Part 2)
This is Part 2 of our Primer on Social Media Marketing – How to Get Started. With the first step in our primer, we have established what Social Media is, and all the forms it may take on the Internet. Now, we’ll take you through some pointers on how social media marketing is implemented. As…
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