It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment. So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair…
Posts Tagged ‘social media’
Is Social Networking Separated by Social Class?
That’s what a new Nielsen Claritas study suggests. The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter. More specifically, the research found that…
What Happens When Your Future Boss Finds You Online?
Sometimes you get fired. Before you get hired. That’s the subject of a recent article on CNN.com, titled “How social media can hurt your career.” In it, gory details of how job seekers ruin their chances of gainful employment by prematurely posting unflattering status updates and sending Tweets that have led to rescinded job offers,…
Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins
“What can social network marketing do for me?” We get asked that question a lot. In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies. A few years ago there were few answers to these questions. The buzz…
Small Business Social Media Seminar Follow Up
Well, our social media seminar focusing on LinkedIn is behind us and we’ve got photos! Among the participants was celebrity photographer Diane Cohen. She was nice enough to take some shots and send them along. See them after the jump. The seminar was a great success, if I do say so myself. We’re still getting…
How 'Bout a (Social Media) Revolution?
In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate. It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a…
Increase Revenue with Social Media – August 25 Seminar
Visible Shops Presents: Small Business Social Media: Find your next client Meet the VS Team and learn the strategies that make LinkedIn such a powerful tool!
The Good & Bad of the 'Twitter Effect'
Way back in April, we published a post titled “Is Tweeting for the Birds?” That was when Twitter was just becoming the phenomenon it is now – thanks to lots of press from celebrity endorsers. Our open-ended question to you then – despite the star-studded brouhaha over the brand – was if you thought Twitter…
Is YouTube Destined for the Dot-Com Graveyard?
In a post we published a few weeks ago called “How Long Will Your Free Content Ride Last,” we commented on blogger John Falls’ position that free content on the Internet can only last so long. It seems that Falls was on to something with his post entitled “The Economy of Free is Stupid,” posted…
The Social Networking Divide – Pick a Side!
As social media solidifies its presence in our lives – and in some cases, takes over – a growing faction of society is dissenting. Their concern is valid – Facebook and other sites like it make public too much personal information. But how much is too much, and isn’t that relative? On this video from…
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