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Posts Tagged ‘social media’

The Social Networking Divide – Pick a Side!

As social media solidifies its presence in our lives – and in some cases, takes over – a growing faction of society is dissenting. Their concern is valid – Facebook and other sites like it make public too much personal information. But how much is too much, and isn’t that relative? On this video from [...]

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Coffee Break: Online PR, Twitter, and the New York Times

I’m starting an experiment here, so let me know what you think. Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!).  I [...]

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Explaining Facebook

Lots of people I meet ask about Facebook and how to use it for their business. It can be a great tool if you use it right. But many still ask me to explain what it is and how it works. This video will probably make it more confusing – but we’ll pretend this is [...]

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An Expert Assessment of Social Media Marketing

We talk a lot about social media marketing. A lot. In the past few weeks alone we’ve published posts on using Twitter to help build a brand, advantages and disadvantages of being a YouTube partner, and statistics on how much MORE money we’ll spend on social network marketing this year. What can we say  – [...]

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The Best and Worst Online B2C Practices to Boost ROI in 2009

Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI? Well look no further as we have numbers for your digestion. According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned [...]

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Social Network Marketing Spending to Increase in 2009

Social Network Marketing Spending to Increase in 2009 Emarketer projected that Social Network Marketing spending in the USA will reach approximately $1.3 billion in 2009. On one hand, the growth for Social Network Marketing has slowed from 2008 to 2009 with the sluggishness being attributed to both the economic downturn as well as the plateau [...]

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Is Inbound Marketing the Dawn of a New Era?

Internet marketing company Hubspot published a blog post recently on inbound marketing – that is, marketing focused on being found by customers – and how, because of the global economic crisis, it’s starting to replace outbound (or traditional) marketing, which helps companies find customers. In fact, the folks at Hubspot have so much confidence in [...]

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The Theory of Social Media Marketing Evolution

According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites. This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that [...]

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Is Your Blog Going for the Gold?

A few weeks ago, we posted an article on the benefits of being honest in social-media marketing. It’s a hot topic – the latter more than the former – for many companies contemplating how to further harness the power of the Internet in a valuable yet cost-effective way. We agree with many industry analysts that [...]

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