Honesty is the best policy. It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling. Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American [...]
Posts Tagged ‘social media’
Baby Boomers and Social Networking
Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over? The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves.
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Primer on Social Media Marketing (Part 2)
This is Part 2 of our Primer on Social Media Marketing – How to Get Started. With the first step in our primer, we have established what Social Media is, and all the forms it may take on the Internet. Now, we’ll take you through some pointers on how social media marketing is implemented. As [...]
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Primer on Social Media Marketing (Part 1)
Part 1 of our Two-Part Primer on Social Media Marketing Facebook. Flickr. YouTube. Wikipedia. MySpace. Last.fm. Yahoo! Groups. Second Life. Twitter. Message boards. Wikis. Forums. Blogs! So much Internet usage nowadays revolves around these various applications, technologies, and formats. What do they have in common? They’re all a part of the Social Media phenomenon, which [...]
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