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Posts Tagged ‘Social Networking’Coffee Break: Online PR, Twitter, and the New York TimesI’m starting an experiment here, so let me know what you think. Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!).  I [...]
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Are You in the Loopt?When Serena van der Woodsen asked on-again-off-again beau Dan Humphrey how he found her at The Oak Room on the season finale of “Gossip Girl,” he replied that he Loopt her. Now, we’re savvy enough to know that his choice of verb wasn’t part of GG’s growing database of original vocabulary, but we’ll admit that [...]
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Is 'Tweeting' for the Birds?With all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business. But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or [...]
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Social Networking and Your Commander-in-Chief, Barack ObamaSocial Networking and Your Commander-in-Chief, Barack Obama Perhaps we can turn to one of the most famous men in the world to educate us about the merits of Social Networking and business: Barack Obama. Obama’s campaign was able to market its brand through Social Networking to gain a sizable and distinct advantage over its political [...]
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Orkut: Not as Popular as Myspace or Facebook, but Still Worth Your TimeOrkut: Not as Popular as Myspace or Facebook, but Still Worth Your Time The name “Orkut” sounds like some kind of mysterious JK Rowling creature…but when you get down to it, so does “Google.” Orkut.com happens to be Google’s original Social Networking site named after its creator, and employee of Google – Orkut Büyükkökten. The [...]
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VoxOx Wants to Be the Center of Your AttentionIt was bound to happen – the convergence of most methods of communication into one all-encompassing service. Built by VoIP company TelCentris, VoxOx (available in beta version) brings seven methods of interpersonal contact – phone calls with fax capability, video conferencing, IM, text messaging, social networking, e-mail, and file sharing – together to create the [...]
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MySpace to Save a Struggling Music Industry?It’s MySpace to the rescue! Several major music companies have recently partnered with the social network to provide ad-supported streams and paid downloads to users. Perfect timing, too. Because according to this study, the industry is projected to lose more than $1 billion in revenue over the next two years. Drastic times indeed call for [...]
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CNN Can't Hold Candle to PerezHilton.comWe know we’ve been a little heavy on the blog-themed posts lately, but we embrace the irony of blogging about blogging. Or something like that. We’re confused, too. In any case, we recently discovered this ranking of the Top 10 Visited U.S. Blog and Personal Websites, and were taken aback by what and who appeared. [...]
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The Theory of Social Media Marketing EvolutionAccording to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites. This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that [...]
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Truth in Social Marketing Will Set You FreeHonesty is the best policy. It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling. Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American [...]
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