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Posts Tagged ‘Statistics’

Whitepaper on E-mail Marketing for SMBs Now Available

It’s no surprise that more and more companies are turning to the Internet to get the word out about their services. Tough economic times have taken its toll on small- and medium-sized businesses, forcing them to make more informed, cost-effective decisions regarding their marketing efforts. Kelsey Group, a Princeton, N.J., local search and directory research [...]

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The Best Day to Send Your E-mails? It’s All Relative

Statistics compiled from all users of AWeber Communications’ automated e-mail marketing system this past April reveal Thursdays as the optimum day of the week for e-mail open rates. And here you thought Tuesdays or Wednesdays were the most promising. So much for believing everything you read, huh? That’s why you shouldn’t believe this either. The [...]

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Litmus Puts Its 'Fingerprint' on E-mail Client Stats

Whoa! Color us impressed. A new service from Litmus’ Fingerprint e-mail analysis system offers accurate, up-to-date statistics on e-mail client usage. Until now, the Internet marketing industry had to rely solely on suspicion when it came to who was using what e-mail client, leaving us to test our e-mails blindly. Even then it was anybody’s [...]

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The Theory of Social Media Marketing Evolution

According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites. This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that [...]

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Truth in Social Marketing Will Set You Free

Honesty is the best policy. It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling. Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American [...]

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How Google's Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool. OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting [...]

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How Google Demonstrates E-Commerce Growth

Small and medium-sized businesses can learn something from the first quarter saga of Google, Inc. Despite a previous episode of preemptive panic and low expectations, Google smugly reported a profit increase of 42% compared to last year’s first quarter. Why did investors predict the worst? And how did Google bounce back? To answer the first [...]

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New Lesson: Save Those TV Spot Dollars for Internet Ads

IDC, a global provider of marketing intelligence, recently revealed that US online users spend about twice as much time on the Internet than watching TV. Clocking in about 32.7 hours a week, American online users seem to have found their new preferred medium. Other media, such as newspapers, have adjusted to the ever increasing influence [...]

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Usage statistics and IE7 auto update

The w3c browser usage statistics from Jan. are in. No big changes from previous months, but look for IE6 usage to start shifting over to IE7 in the coming months as Microsoft is scheduled to start including upgrades to IE7 as part of their auto update on Feb.12. Jan. 08 Browser Statistics:  Firefox  IE6  IE7 [...]

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