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Posts Tagged ‘survey’

Survey Says More People Watching TV Online Than Ever Before

The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before. The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view [...]

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Marketing Articles

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

“What can social network marketing do for me?” We get asked that question a lot. In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies. A few years ago there were few answers to these questions. The buzz [...]

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The Online Marketing Cash Funnel

What is the online marketing cash funnel you ask?  Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives. Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business.  For this reason, we [...]

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The Number One Email Inhibitor

How many unread emails do you have in your in-box and what was your reason for ignoring them? Has your mother been emailing about how you don’t call enough? Are you ignoring online bills? Are you being solicited by men who need you to wire them $100,000 because they have been unjustly exiled from their [...]

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You Can Take Our TV and Cell Phones, But Don't Touch the Internet

Don’t let the throngs of people clamoring for the new iPhone 3G S outside your neighborhood Apple store fool you. A new study from Pew Internet & American Life Project shows that in this time of economic hardship, people are giving up cell phones and TV. One thing Americans aren’t willing to part with, however, [...]

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Interactive Marketing – Is That Really Where It's At?

It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing. But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money. The good [...]

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The Best and Worst Online B2C Practices to Boost ROI in 2009

Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI? Well look no further as we have numbers for your digestion. According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned [...]

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Internet Users Choose Games Over Gourmet

While consumers continue to cut back on spending during this economic downturn, there’s one area where we’re not so willing to concede: video games. According to eMarketer, U.S. Internet users will reduce the amount of money spent on dining out by 57% while only 35% of respondents to the survey – which was conducted by [...]

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Bridging the Internet Gap from 2000 to Today

The Judds were right – love can build a bridge! In this case, it’s a love of the Internet that’s built a bridge from the year 2000 to now. Eight years ago the USC Annenberg School Center for the Digital Future conducted a survey in which 44% of Internet users said they felt good or [...]

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Poll: Best Week for E-Commerce Holiday Sales

We’ve written a lot about holiday marketing lately, and we figured it’s time to find out how other online marketers are faring in the face of the financial crunch. As we previously reported, Cyber Monday made gains this year, but according to industry analysts the highest sales of the season may not have come until [...]

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