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Posts Tagged ‘survey’

Take Our 2008 Online Marketing Survey

Recently we conducted an in-person survey at the 2008 NY XPO, where we asked passersby – mostly SMB owners – about how Internet marketing is helping them meet their business objectives. The results were varied, but the survey itself was such a success that we decided to open it up to a larger audience. So [...]

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Attention E-tailers: You're in for a Bumpy Sleigh Ride

Do you hear what we hear? It’s the sound of cash registers closing as more consumers click their way into holiday debt. Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it. To be [...]

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The Theory of Social Media Marketing Evolution

According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites. This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that [...]

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The Rich Don't Always Get Richer

eMarketer released an interesting study today: Apparently, the number of households in the United States with $500,000 in net worth, not including primary residences, decreased by 5% to an estimated 15.6 million in 2008. It’s the first time in six years that the number of affluent households has fallen.

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4 Strategies to Spin a Better Web(inar)

It’s taken a couple years, but the webinar has finally taken off. How do we know? Have a look at our inbox – it’s full of invitations for this, that and the other one. While we don’t have time to attend every session (we’re too busy blogging), we’ve seen plenty of marketing-based sessions to offer [...]

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Truth in Social Marketing Will Set You Free

Honesty is the best policy. It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling. Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American [...]

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Corporate Green: Customers Care Whether You're for the Environment

Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not. Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at [...]

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When is the Best Time to Email?

Do you take email with your coffee? According to an AOL-sponsored survey conducted by Beta Research Corporation, almost 1 in 4 people check their email when they wake up in the morning. And nearly one-third of the respondents reported that they checked their email throughout the day, even at work. In fact, more than 70% [...]

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Shopping Cart Abandonment on the Rise

Recently, more and more people have been exiting online purchases when they go through the payment order process. According to MarketLive, in the first quarter of 2008, consumers were a little more likely to commit shopping cart abandonment than compared to the first quarter in 2007. Since e-commerce sites in general have improved over time, [...]

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