This has been all over Twitter lately – if you haven’t already seen it: http://www.thereisnopagefold.com/ People seem to be passing this around, along with comments along the lines of “amen!” and “send someone to this the next time they make a know-it-all-comment about putting something above the fold on your site design!” As someone who…
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Marketing Articles from HTI
That’s what a new Nielsen Claritas study suggests. The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter. More specifically, the research found that…
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Marketing Articles from HTI
Sometimes you get fired. Before you get hired. That’s the subject of a recent article on CNN.com, titled “How social media can hurt your career.” In it, gory details of how job seekers ruin their chances of gainful employment by prematurely posting unflattering status updates and sending Tweets that have led to rescinded job offers,…
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Marketing Articles from HTI
“What can social network marketing do for me?” We get asked that question a lot. In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies. A few years ago there were few answers to these questions. The buzz…
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Some of our particularly sharp-eyed readers may have noticed that we’ve just upgraded our blog. After years of being hosted as part of the WordPress.com community of blogs, we’ve decided to make the move to the freedom afforded by self-hosting. Our main reason for making the switch is so that we can make use of…
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In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate. It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a…
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