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Posts Tagged ‘twitter’

The Good & Bad of the 'Twitter Effect'

Way back in April, we published a post titled “Is Tweeting for the Birds?” That was when Twitter was just becoming the phenomenon it is now – thanks to lots of press from celebrity endorsers. Our open-ended question to you then – despite the star-studded brouhaha over the brand – was if you thought Twitter [...]

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Twitter Updates Its Home Page

I just saw the new twitter home page. Quite a different look. What do you think? [polldaddy poll=1821149]

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Web Site Story!

We just can’t help ourselves. This hilarious viral video mash-up of the venerable “West Side Story” with our own Internet-obsessed culture is just what a Monday afternoon needs. Entertainment Weekly names the Evite song noteworthy, but we think it’s the Twitter ditty that’s particularly profound. We’ll let you decide. Somehow we expect that the late [...]

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Coffee Break: Online PR, Twitter, and the New York Times

I’m starting an experiment here, so let me know what you think. Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!).  I [...]

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Are You in the Loopt?

When Serena van der Woodsen asked on-again-off-again beau Dan Humphrey how he found her at The Oak Room on the season finale of “Gossip Girl,” he replied that he Loopt her. Now, we’re savvy enough to know that his choice of verb wasn’t part of GG’s growing database of original vocabulary, but we’ll admit that [...]

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An Expert Assessment of Social Media Marketing

We talk a lot about social media marketing. A lot. In the past few weeks alone we’ve published posts on using Twitter to help build a brand, advantages and disadvantages of being a YouTube partner, and statistics on how much MORE money we’ll spend on social network marketing this year. What can we say  – [...]

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Is 'Tweeting' for the Birds?

With all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business. But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or [...]

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Don't Underestimate the Power of Offline Marketing

A few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners. We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – www.GiftItForFree.com – scrawled across the windows. Such enigmatic [...]

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