You do a search on web readability and you will come across Jakob Nielsen, the controversial “usability consultant.” Like that of many “Internet Gurus,” Nielsen’s philosophy for attracting and converting web visitors is simple: have worthwhile content and assume that the web reader is lazy and selfish. But just one look at his site, and…
Posts Tagged ‘typeface’
Shopping Cart Abandonment on the Rise
Recently, more and more people have been exiting online purchases when they go through the payment order process. According to MarketLive, in the first quarter of 2008, consumers were a little more likely to commit shopping cart abandonment than compared to the first quarter in 2007. Since e-commerce sites in general have improved over time,…
