With all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business. But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or [...]
Posts Tagged ‘using twitter for a viral campaign’
10,001 Winners: Staples Scores With Clever Viral Campaign
True story: A school bus passed by our building in Midtown Manhattan the other day, and scrawled across its windows – running the length of the big yellow machine – were phrases like “10,000 Winners? That’s Not Right!” Curiosity piqued, we ran to our office to visit the Web site that accompanied the enigmatic advertising: [...]
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