This has been all over Twitter lately – if you haven’t already seen it: http://www.thereisnopagefold.com/ People seem to be passing this around, along with comments along the lines of “amen!” and “send someone to this the next time they make a know-it-all-comment about putting something above the fold on your site design!” As someone who [...]
Posts Tagged ‘viewers’
Is Nesquik King of the Interactive Advertisement?
If you have a craving for chocolate milk, it’s no coincidence. It seems Nesquik – the drink that “you can’t drink slow if it’s Quik” – is spending super major, buku bucks to ramp up its interactive and multimedia advertising. Nesquik’s adoption of interactive media isn’t new, however. The brand’s been shakin’ things up for [...]
First Truly Online Olympics Nabs High Ratings
(Photo credit: Xu Jiajun/Xinhua) The 2008 Beijing Olympics has been a huge milestone for the history of the international games: this year had the most online broadcast of the Summer Games ever. Olympic events have been shown on the web but never to this extent, making this year’s the first truly online Olympics ever. And [...]
Everybody Needs to Cuil Out
Everyone can learn a marketing lesson from the launch of new search engine, Cuil (pronounced “cool”). A victim of its own hype, Cuil has become the target of a sizeable media backlash, supported by the web everyman, thanks to Youtube comments and blogs galore. Expectations were so high that it was no wonder that many [...]
Web 2.0 Product Review Marketing
One common form of Web 2.0 marketing is publishing users’ product reviews. Amazon.com is one of the largest sites that practices this marketing technique. Not only are readers’ reviews published on the product page, but visitors who read the reviews may rate the review as helpful or unhelpful. And thus, a ranking system is born [...]
