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Posts Tagged ‘viral campaign’

Welcome To An Award-Winning Viral Campaign!

There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance  starring in his very own film… but all of these primates have been outshone. Welcome to the age [...]

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Standing Up For What You Believe In

Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video, [...]

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The Effective Use of Humor in Viral Campaigns

Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go! Do you have one in mind? If so, which one did you think of and why? Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them. One [...]

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Don't Underestimate the Power of Offline Marketing

A few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners. We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – www.GiftItForFree.com – scrawled across the windows. Such enigmatic [...]

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10,001 Winners: Staples Scores With Clever Viral Campaign

True story: A school bus passed by our building in Midtown Manhattan the other day, and scrawled across its windows – running the length of the big yellow machine – were phrases like “10,000 Winners? That’s Not Right!” Curiosity piqued, we ran to our office to visit the Web site that accompanied the enigmatic advertising: [...]

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Take advantage of the chasm in viral marketing

According to MarketingSherpa, viral marketing is getting hotter all the time – but those who are new to viral marketing are less likely to conduct a viral campaign in 2007 than their more experienced competitors. MarketingSherpa states, “There’s a chasm in viral marketing — an experience chasm. It gives anyone with viral experience a significant [...]

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