There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance starring in his very own film… but all of these primates have been outshone. Welcome to the age [...]
Posts Tagged ‘Viral Campaigns’
Standing Up For What You Believe In
Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video, [...]
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The Effective Use of Humor in Viral Campaigns
Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go! Do you have one in mind? If so, which one did you think of and why? Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them. One [...]
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