Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video, [...]
Posts Tagged ‘Viral Marketing’
The Effective Use of Humor in Viral Campaigns
Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go! Do you have one in mind? If so, which one did you think of and why? Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them. One [...]
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Visible Shops Goes Meta: The Office's Viral Marketing Campaign
In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character.
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Take advantage of the chasm in viral marketing
According to MarketingSherpa, viral marketing is getting hotter all the time – but those who are new to viral marketing are less likely to conduct a viral campaign in 2007 than their more experienced competitors. MarketingSherpa states, “There’s a chasm in viral marketing — an experience chasm. It gives anyone with viral experience a significant [...]
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