Honesty is the best policy. It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling. Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American [...]
Posts Tagged ‘walmarting across america’
Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts
As the largest private employer in the world and the most popular grocery retailer in the nation, Wal-Mart’s success was nothing to sneeze at. In recent years, however, the corporation hit several snafus due to higher volumes of bad publicity. The makeover of Wal-Mart has been underway for several years as a response to a [...]
