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Posts Tagged ‘winner’

The Good & Bad of the 'Twitter Effect'

Way back in April, we published a post titled “Is Tweeting for the Birds?” That was when Twitter was just becoming the phenomenon it is now – thanks to lots of press from celebrity endorsers. Our open-ended question to you then – despite the star-studded brouhaha over the brand – was if you thought Twitter [...]

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Blognet Award

HiringTheInternet has been nominated for an acclaimed BlogNet Award for January! Help us in our quest for blogging glory by voting for our blog in this month’s contest. With over 1,300 monthly viewers we are extremely excited about this nomination and appreciate the abundant support we’ve received over the years. Thank you. Quick! Easy! Vote [...]

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Don't Underestimate the Power of Offline Marketing

A few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners. We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – www.GiftItForFree.com – scrawled across the windows. Such enigmatic [...]

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10,001 Winners: Staples Scores With Clever Viral Campaign

True story: A school bus passed by our building in Midtown Manhattan the other day, and scrawled across its windows – running the length of the big yellow machine – were phrases like “10,000 Winners? That’s Not Right!” Curiosity piqued, we ran to our office to visit the Web site that accompanied the enigmatic advertising: [...]

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Pop, Pop, PhizzPop

Microsoft has had more misses than hits lately – problem-plagued Vista; the slow release of Surface; those Jerry Seinfeld commercials – but just because the comp-tech corporation is down doesn’t mean it’s out. Last year, Microsoft launched PhizzPop, a site that allows companies that build Web 2.0-enhanced software to exchange ideas, network, browse job postings, [...]

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Baby Boomers and Social Networking

Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over? The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves.

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Battle of the SEM Tools: SEO or PPC?

Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC, [...]

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