According to MailChimp, a fast-growing e-mail distribution service, Gmail users were most likely to open and click on marketing e-mails. In a recent study, which eMarketer neatly compiled below, open rates varied among users of the top e-mail services, from a low of just over 20% for e-mails sent to AOL users to a high…
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Marketing Articles from HTI
Well, it’s no secret to those who know me that I am not a fan of most of Microsoft’s products (though some cool things are happening with the XBOX 360 if this is its future). But this week Microsoft launched Bing, a new search engine aimed at finally procuring a serious portion of the search-engine…
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Social Network Marketing Spending to Increase in 2009 Emarketer projected that Social Network Marketing spending in the USA will reach approximately $1.3 billion in 2009. On one hand, the growth for Social Network Marketing has slowed from 2008 to 2009 with the sluggishness being attributed to both the economic downturn as well as the plateau…
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Directing traffic to your blog is like trying to unload tix to an Avril Lavigne concert when the New Kids are performing next door. It’s a formidable task – but it can be done. Considering, though, that 175,000 new blogs a day are added to the estimated 213 million (and counting) existing English-language blogs already…
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So you’ve been a good little marketer. You don’t purchase or rent emails. You target opt-in only folks for your promotional emails. But your conversion rates could be better. There aren’t as many clickthroughs. What’s going on? A couple of months ago, we pointed out a problem of recipients trashing newsletters that they signed up…
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We’re Hiring! Are you the one we want? About Us: Visible Shops is an Internet Marketing Company located in midtown Manhattan, right next to Grand Central. Our firm serves as the Internet marketing department for small businesses (our client base.) We’ve been around for six years and love being great at what we do We’re…
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This July, we’re seeing several different web-related trends. First, one of the few things that’s hotter than the weather is the iPhone, and by association, mobile web. Second, at the end of the quarter, some large online/tech companies suffer from disappointing financial reports while others continue flourishing. And lastly, many of these media giants are…
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This is Part 2 of our Primer on Social Media Marketing – How to Get Started. With the first step in our primer, we have established what Social Media is, and all the forms it may take on the Internet. Now, we’ll take you through some pointers on how social media marketing is implemented. As…
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Part 1 of our Two-Part Primer on Social Media Marketing Facebook. Flickr. YouTube. Wikipedia. MySpace. Last.fm. Yahoo! Groups. Second Life. Twitter. Message boards. Wikis. Forums. Blogs! So much Internet usage nowadays revolves around these various applications, technologies, and formats. What do they have in common? They’re all a part of the Social Media phenomenon, which…
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