For some time now, Microsoft has been making hints and/or threats about providing really serious competition for Google’s search engine. Its recent failed merger with Yahoo!, however, seemed to dull their prospects. But they’re bouncing back in unexpected ways.
The identify theft protection company, LifeLock, took a risk with its marketing campaign: CEO Todd Davis happily revealed his social security number in a number of print ads and on the company website. The angle was that Davis was so confident about his company’s abilities that he could broadcast his personal information without negative repercussions. [...]
Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC, [...]
Although we operate in an exciting new medium with a great deal of potential, Internet marketers still benefit from traditional marketing wisdom that goes back for decades. As stated repeatedly before on Hiring the Internet, original content is key to bringing in customers or clients. After all, search engines are all about bringing forth useful [...]
Before the close of this month, we at Visible Shops would like to impart another great guideline for link building. As you may remember, PageRank is Google’s ultra-important algorithm for determining a website’s placement in search engine results. High-quality inbound links have the largest influence on PageRank. One type of website that you should definitely [...]
Day Parting, first offered by Mirago (a 3rd party program) in late 2003, allows advertisers to select the time of day, and the time of the week or month when their listings are displayed. This means that a B2B company who does not want its ads accessible in the evenings or weekends, because it has [...]
It’s about time! Yahoo announced on Tuesday (Jan. 23rd) that it is rolling out its new ad system on February 5th. The big new feature: QUALITY. Currently advertising on Yahoo is a money game. More money, better placed ads. The new system will take into account the quality of the ad, meaning it will track [...]
On Monday (Jan. 15th, 2007) AOL, a division of Time Warner said it would buy the Swedish online ad broker TradeDoubler for a cool $900 million. And it won’t fly. According to multiple accounts, including the NYTimes, they need 90% shareholder approval and one company, a Swedish pension fund called Alecta, owns 10.1% and they [...]
July 28, 2011
Going by numbers alone, chances are that if you have an internet connection, you already care about Google+. In the past three weeks since it’s gone live, the new social media network has rocketed to over 20 million users. It’s worth noting that it got to that number much faster than the other big boys [...]
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