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Posts Tagged ‘Youtube.com’

Don't Underestimate the Power of Offline Marketing

A few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners. We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – www.GiftItForFree.com – scrawled across the windows. Such enigmatic [...]

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10,001 Winners: Staples Scores With Clever Viral Campaign

True story: A school bus passed by our building in Midtown Manhattan the other day, and scrawled across its windows – running the length of the big yellow machine – were phrases like “10,000 Winners? That’s Not Right!” Curiosity piqued, we ran to our office to visit the Web site that accompanied the enigmatic advertising: [...]

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Online Video Advertising Killed the Television Commercial Star

Hear that sound? It’s eMarketer trumpeting the future of online video advertising in two new reports issued in as many days. In one report, the daily trend-analysis newsletter projects video ad spending to reach $5.8 billion by 2013, an increase of more than 1,000 percent from 2008. In another projection, eMarketer suggests that 183.3 million [...]

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Gemini Division Wants You to Buy Microsoft

It seems NBC just can’t get enough of video streaming, and this past Monday, it launched a web-only TV series called Gemini Division. The sci-fi drama is to be broadcasted via the Internet over a span of 50 five-to-seven minute webisodes. Hollywood starlet Rosario Dawson stars as a cop who investigates the murder of her [...]

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Everybody Needs to Cuil Out

Everyone can learn a marketing lesson from the launch of new search engine, Cuil (pronounced “cool”). A victim of its own hype, Cuil has become the target of a sizeable media backlash, supported by the web everyman, thanks to Youtube comments and blogs galore. Expectations were so high that it was no wonder that many [...]

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Primer on Social Media Marketing (Part 2)

This is Part 2 of our Primer on Social Media Marketing – How to Get Started. With the first step in our primer, we have established what Social Media is, and all the forms it may take on the Internet. Now, we’ll take you through some pointers on how social media marketing is implemented. As [...]

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Why Website Updates Are Important, Courtesy of "The Office"

It happens every now and then. You may come across a page that is “Under Construction.” It used to be a common phenomenon, but the incidence has been dwindling steadily since its heyday back in the late 1990s. (There are more “Under Construction” search results than ever, but that is due to the much higher [...]

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Visible Shops Wishes You a Happy Earth Day

Is your day a little greener this morning? Have you noticed the spring flowers sprouting out of the ground or blossoms flourishing on tree branches? No? Have you been bombarded by media and marketing images celebrating Earth Day? Probably.

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How to Green Your IT and Data Resources

Businesses are getting better with going paperless as an eco-friendly solution to environmental waste. Many of our previous suggestions address the paperless route, but what about the IT conundrum?

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