Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go! Do you have one in mind? If so, which one did you think of and why? Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them. One [...]
Posts Tagged ‘youtube’
Gemini Division Wants You to Buy Microsoft
It seems NBC just can’t get enough of video streaming, and this past Monday, it launched a web-only TV series called Gemini Division. The sci-fi drama is to be broadcasted via the Internet over a span of 50 five-to-seven minute webisodes. Hollywood starlet Rosario Dawson stars as a cop who investigates the murder of her [...]
First Truly Online Olympics Nabs High Ratings
(Photo credit: Xu Jiajun/Xinhua) The 2008 Beijing Olympics has been a huge milestone for the history of the international games: this year had the most online broadcast of the Summer Games ever. Olympic events have been shown on the web but never to this extent, making this year’s the first truly online Olympics ever. And [...]
Everybody Needs to Cuil Out
Everyone can learn a marketing lesson from the launch of new search engine, Cuil (pronounced “cool”). A victim of its own hype, Cuil has become the target of a sizeable media backlash, supported by the web everyman, thanks to Youtube comments and blogs galore. Expectations were so high that it was no wonder that many [...]
